Tuesday, August 18, 2009
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Local Search is the most coveted space on the Internet for acquiring new customers. In order to achieve the most benefit from local search a business must become part of a person's consideration set, you must be seen. Second, you must communicate those attributes that attracted your most loyal customers. Succeeding in local search requires more than strategy and tactics, it requires a depth of experience in the space, marketing savvy and a very special finesse.